We can’t say who said it or where, but the other night we had a meaty dinner conversation (apologies to veggies). Customer Relationship Management (CRM) hasn’t fulfilled its promise, and new ways of doing things are emerging. To what extent may this hold important lessons for government and public services?
We’re refreshing our examples of excellence in ThePublicOffice. What are your favourite examples of supremely customer-orientated services (from private, public or NGO worlds)? We’d like at least 2 new examples to illustrate each of the following:
* How user-created feedback can improve services
* How navigating services can be made more simple
* How users can best help themselves to help each other
* How services can be combined in order to increase reach/take up
* How better information can improve customer experience
Please point us in the direction of some good ones ... and if we choose your recommendation we’ll send you some PublicOffice paraphernalia to spice up your desk and notice board. These examples will be used to inspire public servants to think WIBBI..... Get recommending!
Sir Bonar Neville-Kingdom writes:
Wednesday morning colleagues of course have a strong expectation that I will be chosen to replace Gus when the good man goes (off to run Tony’s Faith Foundation, no doubt).
But even as an exceptionally gifted amateur, one can never rest on one’s laurels. It has to be said that colleagues find fulfilment of the Outer Skin of the Professional Skills for Government Onion - ‘broader experience’ - a challenge (although my non-executive Chairmanship of the Surrey Gardens Trust has stood me in good stead thus far). So I have agreed with Gus that I am the obvious person to be the Broader Experience Champion amongst us.
Of course, the National School’s use of words such as ‘vital’, ‘core requirement’ and ‘mandatory’ need to be understood in context, but when CSMB signed up to the PSG implementation plan in June 2005, they did put out some outline guidance which suggested it might be necessary for us to do more than pay mere lip service to this idea. CSMB were concerned that some departments would be put under pressure to offer real opportunities for staff to gain operational delivery experience. I don’t think this needs to ruffle feathers or cause any unnecessary activity. We need to be flexible about what counts, and be seen to provide all with suitable opportunities to become upskilled.
As the paper I helped draft (PSG 146:ii) made clear, there is no real substitute for hands-on experience. Given that there is no new money to support broader experience attainment and departments are urged to identify cost-neutral ways to encourage staff to gain broader experience, it is pleasing to note the selfless enthusiasm shown by the trade association, Intellect, to match colleagues to opportunities for deep immersion within the private sector. I’m sure Gill’s Outward Deployment Directorate can swiftly effect such a managed move for anyone who needs one: putting one close to ‘delivery’ without of course expecting too much. (And do send my secretary an electronic mail if the position of Secretary on the SGT is of interest. Our next meeting will take in a private visit of Sissinghurst, to which I am much looking forward).
Rather neatly, it occurs to me that that would also provide something to put in the “professional expertise” box, which is always a bit of a tricky one. Karen and Vicky always look insufferably smug when that comes up, just because they have professions to be head of, while the rest of us have to rely on the broader cultural palette of the generalist. But a few weeks with Intellect would be plenty to justify putting IT down - and once we had a few bright chaps who had done that, we could stop recruiting Heads of Computing from outside, who are intolerably expensive, often excessively Scottish, and for some very strange reason want to be called Chief Information Officers, although none of them appears to me to have any proper qualifications as librarian.
A propos it struck me as I was deadheading the very last of the daffodils over the weekend how valuable it would be to add two hours’ of compulsory gardening each week to the national curriculum. Today’s youth would benefit greatly from some peaceful, valuable work in the great outdoors. Let them cast off their hoodies for an hour or two, put on an old suit and enjoy some fresh air and exercise as they happily learn the finer points of Linnaean taxonomy.
In this way they too could broaden their own experience in the same way that more fortunate amongst us do already.
What an easy answer to the 10p tax problem: Reduce taxation by simply adjusting our “personal allowances”: Minimum bureaucracy, minimum complexity, minimum administration cost.
Now, which politician will be brave enough to abolish the silly and grossly unfair TV ownership licence? (Currently 139.50 Pounds per household but equivalent to over 174 Pounds of gross annual income and especially harsh on low-income households.) The whole ghastly TV Licensing bureaucracy, online service and enforcement arm could then be abolished, making further significant savings.
Next, although the car ownership tax has so recently been increased and made even more complicated; which brave politician will abolish it - and the DVLA? The task of administering the safety & road-worthiness of vehicles could be handed to the insurance industry. Again, this would remove a large, expensive, unnecessary bureaucracy together with its unnecessary “enforcement” activities.
Wibbi: All politicians and all governments looked for ways to simplify matters, rather than ways to automate obsolete bureaucracies.
My fourth year of using this HMRC PAYE / NI online service: Another government form successfully submitted ... I hope! All went fairly smoothly; the individual web-pages were reasonably clear; even near the end of the rather tight deadline, the service seemed quite fast; an acknowledgement email arrived promptly. Overall - for people who have broadband - this HMRC online service is much better than the old paper forms.
Update: Don’t miss HMRC’s video podcast which tries to explain this service: It’s easy to mock the upbeat tone and phrases such as “… a simple five step process ...” but it’s a good attempt and reasonably clear to people who have used the paper forms.
Note: Ordinary PAYE employees are shielded from the horrendous complexity of the UK’s Tax and NI system. This video gives a tiny insight.
Wibbis:
1. Instead of using “print” from the web-browser, I’d like the option to download PDFs of the completed forms.
2. Although you’re typing figures taken from PAYE & NI forms, it would still be useful if all boxes had descriptive labels (or even descriptive help) rather than labels such as “1e.”
3. Is it really essential for all UK companies to files this information in the short space between the end of the tax year and the 19th May?
It would be unbearably ironic if the Ideal Government website missed the fact that, since 2 May 2008, the UK has enjoyed the ideal government, viz. no government, and will continue to do so until the next general election at least.
According to this teasing article, we’ll be able to “buy” our ID cards along with our Lottery tickets.
Separately, there are interesting differences between the (private sector) incentives attached to the latest “Club Card” loyalty scheme and the (public sector) penalties attached to government schemes:
In a country which perhaps has more Tesco stores than Post Offices: Tesco’s offers to “do its best” to return my keys if my bar-coded Club Card tag is attached to the keyring - ie. an incentive to carry the tag and to keep Tesco’s database update with the correct address.
Would the national or local government do the same if I lose my wallet containing my spooky new ITSO smart-card bus-pass (aka “Citizen Card")?
Wibbis:
1. Scrap the UK government & EU ID projects: We don’t need them; we can’t afford them. (We’ll even allow the government to give the “credit-crunch” as an excuse!)
2. More (any?) joined-up thinking about how ordinary people could benefit from any new e-government schemes.
After the local election results the Beeb picked up a “we need to listen"meme running through all the Labour reactions (I can’t list them all, but it was endless). Good news I guess for Opinion Leader, Mori, and the other favoured pollsters. My own concern is whether what they practice really is the sort of deep, respectful listening I’ve observed in the Society of Friends, or whether it’s a sort of disrespectul, suferficial, Amstrad-like listening for the buying signals. ("Watts per channel RMS? I’ll give them watts per channel RMS...etc")
Here is, I fear, our answer, from the great clunking fist himself. What has he done wrong, asks Beeb R4 this Sunday morning?
I’ve spent too little time thinking how we can get our arguments across to the people
Noooooooooooooo no no! Too much time thinking about that. Not enough time cultivating respectful listening in the right way.
Here’s what the Cardspace trial referred to earlier looks like:
This is the personal CardSpace of a Microsoft employee, who has been closely involved in the trial. It features an Eduserv Athens card and a few example cards for other services that could be potentially useful to consumers.
Permission to use the OGC logo in any context and in any media must first be obtained in writing from OGC, please contact the OGC Service Desk.
So I hpe they’ve issued written permission to bloggers in Spain
in FranceNo ven nada raro.Y si le volteamos unos 90 grados. Estas mentes sucias del gobierno siempre liándola. ¿Poco tacto o falta de creatividad? El nuevo diseño del logotipo de la Oficina de Comercio Gubernamental del Reino Unido (OGC - siglas en inglés-), cuyo diseño fue presentado el año pasado, ha sido criticado por sus supuestas connotaciones sexuales que despierta al ser girado 90 grados.
ItalyLe nouveau logo de l’OGC (Office and Government Commerce), conçu par l’agence FHD London pour la modique somme de 14 000£ (21 000€
: ça fait quand même 7 000€ par lettre, est l’objet d’un buzz sur Internet, et vous allez voir, ce n’est pas pour rien !
in GreeceLeggo da Spotanatomy la notizia “curiosa” che l’Office of Government Commerce, l”ente inglese istituito per far chiarezza e aiutare a capire il sistema degli appalti pubblici, ha dovuto cambiare di corsa questo logo (foto in alto) costato ben 14.000 sterline.
Το Βρεατνικό OGC (Offie of government Commerce) αποφάσισε να δημιουργησει ένα νέο Logo. Επένδυσε λοιπόν 14,000 λίρες και εμπνεύστηκε, δε ξέρω απο που το παραπάνω σήμα. Πως σας φαίνεται; Ακριβό; Τώρα; Ο εκπρόσωπος του OGV πάντως δήλωσε “It is true that it caused a few titters among some
and in various other places to which my language skills do not extend
这个LOGO是英国商务部(Office of Government Commerce)花14000英镑请人设计的.网站暂时还没换上这个新的,但已经用于鼠标垫及笔上.天才无处不在,发现原来是酱紫滴(点开看哦
.这个设计师真是油菜油菜滴.囧TL. 如果还不明白啥意思,百毒知不道万能!Via PS:谷歌翻译也SO强大嘛,”囧”都能翻译出来.果然,宅文化开始走向世界了
Britain appears to have forged a global lead in onanistic logos.
Sir Bonar Neville-Kingdom writes:
As a seasoned blog-caster - I think I might now without hubris now describe myself as such - I am now content to agree that these new technologies have something to offer us in Whitehall.
This new e-press cuttings service is a good example. It has now saved 3m sheets of paper since the Wednesday morning group took it up last month. Everything I wanted was just a flick or two away, allowing Patricia to print out all the things I need to read in the car tonight. Howell’s GICS Islands of Innovation Messaging team is starting to click. There was an excellent story about Poole Borough Council’s innovative application of the Regulation of Investigatory Powers Act 2000 to ascertain whether or not a family lived within a popular school’s catchment area. That’s the sort of innovation we need to applaud and celebrate, and a powerful example of my 7th C - Customer Insight (see my earlier blog-cast).
Progress can be extremely rapid once the best minds are applied to the nation’s problems, can it not? In the very next clipping I read that the entire Metropolitan Police force is to be electronically tagged, with microchips in radio headsets so we can pinpoint them to within a yard or so across the Met’s 620sq mile patch.
Marvellous. And it’s just a start. Let’s apply it to tackle benefit fraud, welfare entitlement, freedom pass qualification, for example. These devices can be put in the foot or ear. If we routinely establish where citizens are at all times, we would have the data *already* whenever we needed to find out anything.
Imagine the efficiencies. We’d meet the Service Transformation Agreement target on avoidable contact in a jiffy. And - let’s not tell David - it would render the flagship Tell Us Once project - of which he seems inordinately proud - quite redundant.
People wouldn’t need to tell us once: we’d already know!
Of course whenever leading thinkers - such as myself in this instance - break new ground, everybody else pretends they saw it all along. Leigh was going on just the other day about some gadget his people have got that listens in on phone calls and can spot when people are being untruthful. Applied to hoi polloi - the unemployed for example - it allows us to turn their claims down before they have even made them. How’s that for response time?
Of course we must ensure there is no intrusion of this sort on the Whitehall network. That would be an intolerable breach of confidence and the privacy of hard-working public servants. It would undermine precisely the system of mutual trust on which we have depended since 1854 and Northcote-Trevelyan.
In cock-up Britain the tax authorities needlessly copy personal data to CDs then lose them. Clinton’s staffers stole the ‘W’s from White House keyboards when the apparently perfectly intelligent George Bush 2 took over at US&A. In Machiavellian Italy an outgoing administration deliberately posts everyone’s tax details, including salary, on the web (in this extraordinary story from the Beeb), apparently to poke Berlusconi in the eye.
Openness about tax is the norm in Scandinavia, but a complete shocker for Italians. Tax-dodging is somewhere between rife and socially acceptable in Italy. The outgoing administration must have been exasperated beyond reason at the thought of a crooked tax dodger getting back into power.
We knew the vast mounds of personal data held often unnecessarily by government were already at risk from nitwits and criminal insiders. We’d better add “piqued outgoing administrations” to the list of risks.
Wibbi government reduced its risk and liability by minimising its holdings of non-essential personal data, anonymising wherever possible, and encrypting the small proportion it is essential to keep? Not that it would have helped Italy here.
Wibbi the technical immortality attributed to Silvio Berlusconi were quickly proved to be a phantasm? Or is that unkind...he is entertaining, in a John Prescottey sort of way.
Wibbi we could take the best of Italy and and the best of Scandinavia and be enlightened and responsible with decent weather, good food and sublime artistic sensibility and sense of humour to boot? Well, we can but ask…
Bloomsbury, 1 May 2008
It may be 2009 or even 2010 before the Large Votron Collider (LVC) goes into production but science journalists today were invited to an exclusive preview of its operation.
THE EQUIPMENT comprises a huge ring known as the M25, hundreds of miles long, an almost perfect vacuum surrounding the government and insulating it from reality. A complicated system of lasers is used to insert just two votrons at a time into the LVC where, using magnets and other incentives, and subject to seasonal variations, weather conditions and roadworks, the votrons are accelerated to unimaginable speeds close to 70 m.p.h. (Kelly’s constant).
The project is the brainchild of one man, William Heath, who surmises that at the beginning of time “ideal” and “government” were actually next to each other. The question is, given the light years which separate them now, whether they remain in contact and, if so, how.
Heath bravely proposes the existence of a previously unobserved sub-atomic particle, the brainon, evidence for the existence of which could be discovered when votrons collide.
Sipping a cup of coffee made using some of the heat generated during the hustings phase of the LVC, when votrons are given their distinctive red and blue spins, a remarkably composed Heath observes that this could be the day we discover whether there is a brainon. If not, there’s a decent Italian round the corner and maybe we could go and get a bite to eat.
UPDATE, 2 May 2008
OVER A surprisingly good lunch, the conversation flowed fast and furious, not unlike the votrons in the LVC all around us. Professor Heath wisely kept his own counsel but the assembled science journalists made their rash predictions.
Classical quantum mechanics would suggest that, on collision of the votrons, large numbers of leftons should be converted to libdemons, roughly equivalent to a shift from red spin to orange. Votrons are seen as a sort of messenger particle, trying to communicate with the distant, governing neutrons at the centre. Given that leftons and libdemons have barely distinguishable energy levels, the most economic application of the time-for-a-change principle is for one to convert into the other, its nearest neighbour. Would the results bear out our predictions?
Early results are now in and the answer is no. The expected annihilation of the leftons has been observed, but instead of libdemons, they seem to have gone straight to neocons. What is happening? And is this huge energy shift – all the way to blue spin – evidence for the brainon or isn’t it?
Leftons and libdemons share a common affinity for collective action and central control. The votrons can’t have leapt in one bound to the laissez-faire (L-F) of the neocons, can they? What is their message?
Perhaps the answer will be clearer when results come in from the inner core later today. Until then, back to the Italian and a bumpy ride on the expense account.
UPDATE, 3 May 2008
FUNNY THINGS, quanta, the way they behave. It must be 40 years since Feynman pointed out that we know the mathematics of quantum mechanics and we know that it’s right but quanta remain incomprehensible. You can have knowledge without understanding.
There are times when the behaviour of a quantum can only be explained if you assume that it can remember what it has done previously. But how can a quantum have memory? No idea.
There are times when the behaviour of one quantum can only be explained if you assume that it knows what another quantum has done or even will do. How? No idea. But given the outcome, it’s the only explanation. Even if we don’t understand it.
And so, to the votrons. What is the message they were sending? Over several bottles of best Amarone, this is our best guess at an answer. And after personally consuming two bottles of that fine 15% alcohol wine, in the interests of science, if you don’t mind, the answer is going to have to be stated in the form of an analogy, as though the LVC were an election. Not a general election, but a series of local ones.
The outcome of Thursday’s “vote” is a brief period of experiment. The government has become completely disengaged from the voters. Between now and the general election, there will be no government. No new initiatives will be implemented. The civil service will sit on them. They will not imperil their relationship with the next administration, which takes power whenever the general election is finally held.
In the interim, people can get on with their lives without interference from the government. The government will be irrelevant to them.
And the people will be irrelevant to the government, which will be entirely preoccupied with its survival, its message, its leadership and its legacy.
So everyone’s happy.
The experiment will come to an end but, until then, a happy phase of rediscovering the joys of autonomy is to be had.
That is the outcome. So that is the votrons’ message. Somehow, incomprehensibly, they know that the LVC will go into production in two years time, max., and in the meantime these idealistic quanta intend to enjoy their unaccustomed blue spin freedom from the government. It is a period to savour. Like Amarone. Make the most of it.
(No more updates, by the way. May 4 be with you.)
We are all conversant with the concept of the invitation to tender (ITT). The customer documents his requirements and issues the specification to prospective suppliers, inviting them to tender for the business. The interested suppliers, if any, submit proposals and, one way or another, the winners are decided.
This venerable institution has now been the subject of revolutionary change.
The Financial Times reported in August 2007 that the Identity & Passport Service (IPS) would start to award contracts for the ID cards scheme next spring, i.e. now. Instead, IPS have issued a consultation document, seeking the public’s views on “what kind of information about the Scheme may be needed by organisations that might want to take part in delivering the Scheme”.
We are all conversant with the concept of the public consultation. The government department in question describes its proposals in detail, the public submit their thoughts and, one way or another, the government department does what it was going to do in the first place.
This venerable institution also, has been the subject of revolutionary change – the IPS consultation document seeks views on “what kind of information about the Scheme the public may need”.
Not only are the public expected to write IPS’s ITTs for them but, under the new dispensation, the public also have to decide for them what IPS are trying to achieve.
“It is time for our response to crime to catch up with other walks of life that have been opened up to the information revolution. The web has revolutionised people’s access to information and their application of it, and an important part of this has been the democratisation of mapping.”
Boris Johnson’s Crime Manifesto
I have been to a couple of mayoral hustings recently and at both Boris Johnson has championed his policy of ‘Crime mapping’. As part of his desire to increase links between the police and local communities, he would like every police authority to publish the crime statistics for their local area. As well as monthly meetings between community members and borough commanders, he would like to offer the public electronic maps showing crime hotspots and local crime trends. These would build on the monthly publishing of stats currently published by The Met police. He points to Chicagocrime.org, Google, upmystreet.com and Streetmap as current examples of online mapping technology the Home Office could make use of to build this.
He believes this would create ‘a police service accountable to you’.....
So is this an example of designing public services for the needs of the citizen? Giving the public the information they want/need in an easy, accessible way?
Or is this an expensive use of police money and time? For it to work it would take constant updating and reliable technology. And actually would we feel any safer if we knew we lived near a crime hotspot-do we need to be told which bits of London are more dangerous than others? Boris thinks that improving the availability of crime data to the public will improve community engagement.
What do you think?
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