Government rebranding disease spreads to URLs

It’s all very well Cab-in-a-Toffice renaming itself Dburr or Deafferer rebranding as Office of the deputy Prime Minister’s ego. What’s a few new brass plates and a corporate redesign between taxpayers? But this sort of thing is wholly unnecessary:

Date: Wed, 02 Apr 2008 11:49:46 +0100
From: Adam Bahadoor
To: varioussubjectsdetained@hermajestyspleasure.com
Subject: Government News Network
Message-ID: <47F372DA.363A.00C8.0@coi.gsi.gov.uk>

Dear Detainee

I am writing to you from the Central Office of Information News Distribution Service.

On 1 April 2008 the Government News Network (GNN) and the News Distribution Service (NDS) will become part of COIs News and PR Group. The look and branding of this site have therefore changed, although the services remain the same.

From 1 April 2008 the link - http://www.gnn.gov.uk will no longer exists. You will be re-directed to our new page on http://nds.coi.gov.uk . This will have affect eventually to subscriber of your RSS feed, unless you make the necessary changes.

Happy to discuss further

Adam

Adam Bahadoor
Business Development Manager
News Distribution Service
Hercules House
Hercules Road
London
SE1 7DU

Email: adam.bahadoor[at]gnn.gsi.gov.uk

But Adam...but...but...but

As Sir Bonar would say: “Desist, whippersnappers! And give us back our streams of data!”

WIBBI people thought about the URLs that they wanted people to use…

* cheers Sam. 

Published by William Heath on 02/04/08 at 1:53pm

Comments

  1. I’d love to comment, but fear I cannot. Let me just say:

    Not
    Unsurprising
    To
    See

    Reply by Jeremy Gould  on  04/02/08  at  10:29 pm

  2. "This will have affect eventually to subscriber of your RSS feed, unless you make the necessary changes”

    All clear as mud then.

    Reply by Ian Cuddy  on  04/03/08  at  2:17 pm

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