Hurrah! Doc Searls is in town, spreading the love and wisdom about VRM. He offers the key insight that
“A free customer is more valuable than a captive one”
And he muses, in all innocence, whether this is a helpful insight for government.
Well, not half. It’s the mother of all Wibbies. It’s far easier to keep society safe and secure if everyone is willing to help. Populations’ willingness to keep themselves healthy is what public health is mostly about. We cant be bullied and coerced into playing a constructive role in society; we have to want it.
But so far in the online e-commerce/e-government world one side is trying to capture and enslave the other side. DirectGov is built on absurd talk of creating a “sticky site” to capture eyeballs.
We need to be independent of organsations, Doc says, yet better able to engage with them.
Doc reckons we’re two years into a five-year change here. The contempory Internet has already transformed conversations, and it’s in the process of transforming relationships with social networking. Very shortly it will transform transactions.
CRM promised much but has been a big disappointment. VRM (a term coined by Mark Lizar) holds a lot of promise and is now spoken of as “inevitable”. But to get Transformational Government 2 right we need to get our heads around GRM - managing our relationships with government. What will that look like, and how will it work?
This is about identity, respect, choice, engagement. It’s about sustainable security, DIY personal engagement. It’s an incredibly cost-effective notion, which creates new categories of value.
This page has been viewed 1633674 times
Entries: 1716 | Comments: 2789 | Trackbacks: 206
Most Recent Entry: 01/07/2009 10:59 am
Most Recent Comment: 01/07/2009 07:18 pm
Members: 185 | Logged in: 0 | Guests: 30
Most recent visitor: 01/07/2009 08:05 pm
Most visitors ever: 443 on 10/12/2005 02:21 pm