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11 Dec 2007

Public Sector m-commerce

The forthcoming trial of the mobile phone Oyster could signal the emergence of m-commerce in the Public sector.

As UK citizens are becoming more accustomed to cash-less payment systems like “chip and pin” and combined Oyster and credit cards, the market for m-commerce may be ripe. From a public sector perspective, authorities and particularly local authorities may consider providing the mobile option for instance to pay for leisure centres, library books and videos; also payment for parking, car tax, council tax , congestion charge and so on.

In fact mobile phone payment could be taking a large share of the addressable market for smartcards and online payment services. One of the big advantages would be that it provides an electronic option for people, and there is a significant number, who do not have a computer but do have a mobile phone.

By the way, what’s going on with that mollusc?

· Oyster is contactless
· Oyster has gone e-purse
· Oyster is going mobile
· Oyster auto tops-up: Oyster cards are automatically topped-up whenever the balance falls below £5.
· Oyster iTunes: Auto top-up account will be given a one-off opportunity to download up to five free songs on iTunes
· Oyster eBay: TfL is said to be discussing with eBay to use Oyster cards as an alternative payment option
· Oyster Olympics: TfL is said to be discussing with the ODA the potential for using Oyster

I don’t quite know what direction TfL is taking but all this certainly demonstrates an unusual drive for innovation, for a PS organisation. One thing though, Oyster is not ITSO compliant. This could make it difficult to extend the use of the card to other parts of the country, and forget about using it overseas.

• Posted by Philippe on 11/12/07 at 10:14am
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