WRITTEN ON September 25th, 2009 BY William Heath AND STORED IN Foundation of Trust, Identity, We told you so..., What do we want?
This powerful No2ID ad – much more striking, foreful and truthful than the stupid Home Office smiley-fingerprints ads launched today – was the subject, it seems, of complaint to the Advertising Standards Association by one single reader of the New Statesman.
The complaints were:
that the ad: 1. misleadingly exaggerated the information that would be held on the National Identity Register and how staff would be able to access it, and 2. was offensive to those who worked for the National Identity Register and implied they were corrupt.
The ASA’s response is
We investigated the ad under CAP Code clauses 2.2 (Principles), 3.1 (Substantiation), 5.1 (Decency) and 7.1 (Truthfulness), but did not find it in breach.
Full details of the ASA’s verdict is here.
Next up: how many complaints will there be about the stupid smiley fingerprints?
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